#506de – Elevator Pitches, etc…

July 17, 2010 · Posted in Uncategorized 

1. Elevator Pitch for TVNewsTalentCoach.com:

If you’re ready to invest some time and effort on yourself, I will work with you to give you the tools to become a more confident, passionate and effective storyteller.

Whether  you’re a college student, in the news business for a few years or a veteran, I’ll work with you one-on-one to pump up your on-air presentation.

I’m a veteran News Director with more than 30 years as a TV journalist.  I’ve hired and coached more than 100 reporters, anchors and meteorologists. I know what News Directors want and I can help you get there.  I’ll give you brutally honest feedback, practical tips and together we’ll maximize your skills.  Take a look at my website and contact me through TVNewsTalentCoach.com.

1-sentence pitch for TVNewsTalentCoach.com:

If you’re ready to invest in yourself–to improve as an anchor or reporter, or to land a new job–check out TVNewsTalentCoach.com.

Promotional e-newsletter for TVNewsTalentCoach.com:

VETERAN TV NEWS DIRECTOR LAUNCHES WEB BUSINESS TO COACH ANCHORS AND REPORTERS — TVNewsTalentCoach.com

With all the cutbacks in TV newsrooms, the days of TV stations paying for coaching of their on-air talent are, for the most part, long gone.  Enter Paul Lewis, a veteran TV News Director with more than 30 years in the broadcast news business.

Lewis has launched TVNewsTalentCoach.com where anchors and reporters can arrange to get one-on-one performance coaching at an incredibly reasonable rate.  “If you’re ready to invest some time and effort on yourself,” Lewis says, ” I’ll work with you to give you the tools to become a more confident, passionate and effective storyteller.”

Lewis has had an award-winning career as a reporter, producer and news executive, including a Peabody and several Emmy Awards.  For 10 years he was the News Director at WTIC-TV in Hartford and for three years he was the News Director at WNYT in Albany.  “I’ve hired more than 100 people,” says Lewis.  “I know what News Directors are looking for and I can help you get there.”

TVNewsTalentCoach.com is targeting working TV journalists who want to get better in their current jobs or are ready to make the move to the next level.  Lewis also is making his coaching available to college students who will soon graduate and print reporters who now are struggling with demands to also tell their stories with video.

On his new website, Lewis presents testimonials from a dozen reporters and anchors he has coached through his career.  “Like a good coach, Paul pushed me with brutally honest feedback,” says Ted Greenberg, a reporter at WCAU in Philadelphia.  “He definitely helped me elevate my performance.”

Lewis left his News Director chair a year ago to return to school, getting a master’s degree in Interactive Communication and New Media.  He’s currently working for a philanthropy, teaching, coaching and writing.

According to the website, Lewis will review your work, coach you–giving specific tips–and then coach you again after you’ve put those tips into practice, all for just $100.  “Obviously I’m not going to make a lucrative living at this,” says Lewis, “but I want to give back.  I want to price this at a point where reporters and anchors will want to invest in themselves.”

In addition to laying out how his coaching service works, TVNewsTalentCoach.com includes a blog where Lewis comments on news and trends in broadcast journalism and gives tips for better writing and storytelling.

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2. Elevator pitch for print reporters to come to TVNewsTalentCoach.com:

If you’re a print reporter struggling with new demands to tell your stories with video on your newspaper’s website, I can help.  Maybe you’ve been asked to appear on TV and that’s uncomfortable.  It’s not what you signed up for, but you know you’ve got to do it to keep your job in a shrinking industry.

It’s likely expectations are high but training is minimal and feedback is nonexistent.  So invest in yourself and shine.  TVNewsTalentCoach.com is for you.

I’ll show you the things you can do to make you and your video stories more effective.

I’m a veteran TV News Director with more than 30 years as a journalist.  I’ve hired and coached more than 100 reporters, anchors and meteorologists.   I’ll give specific feedback, practical tips and together we’ll maximize your skills.  Take a look at my website and contact me through TVNewsTalentCoach.com.

1-sentence pitch for print reporters to come to TVNewsTalentCoach.com

If you’re a print reporter struggling with new demands to tell your stories with video, check out TVNewsTalentCoach.com for expert coaching that will help you immediately.

Promotional e-newsletter for print reporters to go to TVNewsTalentCoach.com:

VETERAN TV NEWS DIRECTOR LAUNCHES WEB BUSINESS TO COACH PRINT REPORTERS IN VIDEO STORYTELLING– TVNewsTalentCoach.com

Reporters are now expected to produce across multiple platforms, including with video.  While most print reporters have been able to adjust to writing for the web, making the transition to using video has not been as smooth.

Enter Paul Lewis, a veteran TV News Director with more than 30 years in the news business.  Lewis has launched TVNewsTalentCoach.com where print reporters can arrange to get one-on-one coaching at an incredibly reasonable rate.  “If you’re ready to invest some time and effort on yourself,” Lewis says, ” we can work together to get you comfortable so you can effectively tell your stories with video.  I can also get you comfortable and effective appearing on-camera.”

Lewis has had an award-winning career as a reporter, producer and news executive.  For 13 years he was the News Director at TV stations in Hartford and  Albany.  “I have been involved with several cross-media initiatives,” says Lewis, “and helped several print reporters learn how to effectively present themselves and their stories with video on the web or on TV.  I’ll coach you voicing your stories and doing ‘stand-ups.’”

On his new website, Lewis presents testimonials from a dozen TV reporters and anchors he has coached through his career.   In addition, Ellen Burns, the former cross-media reporter for the Hartford Courant says: “Paul helped me grow from stiff and uncomfortable on camera to natural and effective. ”

Lewis left his News Director chair a year ago to return to school, getting a master’s degree in Interactive Communication and New Media.  He’s currently working for a philanthropy, teaching, coaching and writing.

According to the website, Lewis will review your work, coach you–giving specific tips– and then coach you again after you’ve put those tips into practice, all for just $100.  “Obviously I’m not going to make a lucrative living at this,” says Lewis, “but I want to give back.  I want to price this at a point where reporters will want to invest in themselves.”

In addition to laying out how his coaching service works, TVNewsTalentCoach.com includes a blog where Lewis comments on trends in  journalism and gives tips for better writing and video storytelling.

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